Self-Invest. Brand Owner and Manufacturer since 1991.

About the House

Three decades of brand-building and patient ownership.

Founded in 1991.Self-Invest was founded in the first years following Poland's opening to international commerce. The founders built a quiet, durable importing operation rooted in long-term supplier relationships and conservative growth.

Today, a second generation at work.The company is now actively managed by the second generation alongside the founders. We develop, own and operate a portfolio of private label consumer brands distributed across the European Union, our primary market, and present in over thirty countries worldwide. Product development, manufacturing, sourcing, quality control and logistics are handled in-house by a single team, with production across our own facilities in Poland and partner factories in Vietnam, China and beyond.

Philosophy.We build products that stay on the market for years, with repeat orders, dedicated tooling and the same manufacturing partners over many seasons. Suppliers we work with are partners for the long run.

35+

Years in business

Generation

Distribution footprint

What We Do

An end-to-end private label operation.

Brand Development and Private Label

We design and own consumer brands from positioning to packaging. Each identity is built for a specific segment of the European market.

II.

Manufacturing and Sourcing

Production across our own facilities in Poland and long-standing partnerships with selected manufacturers in Vietnam, China and other markets. Programs are structured around multi-season planning and dedicated capacity.

III.

Quality Assurance and EU Compliance

As the importer of record for our brands in the European Union, we own product compliance. This covers CE marking, REACH, RoHS and category-specific directives, addressed at the development stage and verified through supplier documentation and sample testing before each program enters distribution.

IV.

Distribution across the EU and Beyond

Established import and warehousing infrastructure across the European Union, our primary market. Beyond the EU, our brands are present in more than thirty countries through selected distribution partners.

Divisions

Five operating divisions, each with its own brand portfolio.

Division I

Sports and Outdoor

Swimwear, sportswear, technical accessories

Performance and lifestyle apparel for swim, water-sports and active outdoor categories, distributed through specialist and mass channels across the EU.

Division II

Mobility

Light electric vehicles, e-mobility accessories

Personal electric mobility products and complementary accessories engineered to EU technical standards, including type-approval categories where applicable.

Division III

Lifestyle and Beauty

Fashion wear, personal care, home lifestyle

Private label fashion and personal-care lines built for European consumer expectations. Each line carries its own brand identity and seasonal calendar.

Division IV

Packaging Solutions

Primary and secondary packaging, custom tooling

Custom packaging programs developed in parallel with our brand portfolios. Available separately to selected long-term partners that require proprietary tooling.

Division V

Tech and AI

Consumer electronics, AI-enabled devices, software-led hardware

Our newest vertical. Consumer AI products and software-led hardware developed with specialised manufacturers, aimed at next-generation device categories entering the European market.

For Suppliers

Why work with us.

Five qualities our manufacturing partners consistently tell us they value about working with Self-Invest.

i.

Thirty-five years in the market

Continuous operation since 1991. We have worked through cycles, currency shifts and category transitions, and plan accordingly.
ii.

End-buyer, not an intermediary

We own the brands we source for. There is no client behind us; orders are placed for our own portfolio and our own distribution.
iii.

Long-term planning and repeat orders

Our products are designed to stay on the market for years. Programs are sized for repeat production, dedicated tooling and multi-season visibility.
iv.

Direct decision-making

Family ownership means short approval paths. Quotes, samples and POs move at the speed of a single conversation, without middle layers.
v.

EU distribution and 30+ markets worldwide

Our own import, warehousing and commercial channels across the European Union, our primary market. Beyond the EU, our brands are present in over thirty countries through selected long-term partners.

Brand Portfolio

Our brand portfolio is not publicly disclosed for competitive reasons.

Brand identities, distribution channels and retail relationships are treated as strategic assets, and are not shared on public materials.

Relevant references, category sales history and channel context can be shared under NDA during qualification with strategic suppliers.

Contact

Sourcing inquiries.

For sourcing inquiries, please send your capabilities deck and product range to the address below. We typically respond within two business days.

Contact: Bartosz Kucharski, second generation
WeChat: Primary channel (QR below)
WhatsApp: +48 882 150 754
Email: bartosz@self.pl
Office: Poland, European Union

For new manufacturing partners.
Please include: factory profile and certifications, product categories and MOQs, recent buyer references (Europe preferred), and quality and compliance documentation. NDA can be provided on request prior to detailed discussions.

Communication notes.
WeChat is our primary channel and the fastest way to reach us. WhatsApp and email are secondary; responses on these may be delayed. Emails sent from mainland China occasionally land in our spam folder. If you have not heard back within three business days by email or WhatsApp, please reach out on WeChat.

Preferred channel

WeChat. Scan to connect.

WhatsApp. Secondary channel.

Partner Access